QUESTIONS?
Explore our answers about visual direction, content planning, and the information to prepare for a creative project.
A landscape offers more than a backdrop. The rhythm of branches, a change in light, or the contrast between sky and stone can suggest a colour palette, a composition, or the pace of a sequence. Start by noticing what draws your eye, then decide which detail helps tell the story.
Before choosing an image, name the idea it should communicate. Use a wide view to establish a setting, a closer frame to show texture, and a small detail to create focus. For a website, leave enough quiet space for text and check that the subject remains clear on a smaller screen.
Write one sentence that explains what a visitor should understand. Use it to guide your headings, supporting copy, and visual choices. Consistent language and a restrained set of colours make the finished piece easier to follow.
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